To deliver a body of music that connects with the spirit; My ultimate goal. & from this high, come down, see clearer & just maybe get your own shit together
Pre 2000: UK
Demi's humble beginnings stem back to his days at university where his love for music extended to collecting and sourcing vinyl from record stores and dusty basements as well as having the good fortune of a few extensive record collections passed on to him from elder family members. This broad palette of pre 90's music and sounds exposed to him was an impacting force and the last pennies in his pocket for food and drink would often go to 'the next record', a habit which to this day he still finds hard to kick.His introduction to DJ'ing came towards the end of his studies, borne from a day spent at a DJ friend's apartment (Chris Watts), where his curious mind under the influence, took the plunge and began to mix frequencies and sounds together for the first time in practice, not just in his curious mind.
The drug had intensified and soon after graduating he was the right person at the right time to take on a weekly summer residency in 2000 at Double Six in Bali, Indonesia – already a clubbing destination amongst the more European Trance fraternity and sound that dominated the island.
DEMI began to learn very quickly the responsibility and role of a resident in such a club. A proper residency which did not mean playing the same club once in a while; it meant playing extended sets in the same club sometimes 3-4 nights every week. From the first second to the last moment; finding the perfect way to end what should be a lasting experience. A sonic pallette which stretched far beyond the formulaic sound of hard trance that was dominating the dancefloor at the time. Performing regular extended sets three nights a week at Double Siz helped DEMI hone in on his skills and set his own sonic blueprint of funk and emotion as he developed a loyal following on the island who took to this uplifting deliverance of his musical landscape. The path was set for this young infectious personality to follow.
2001 -2006: THE SOLO PATH
Fast forward to 2002 and on a whim, Demi submitted a mix tape into one of the UK’s leading music publications Mixmag who along with international club brand Cream, ran a competition to find a new resident for their super-club. He was shortlisted to compete in the London regional finals. DEMI went on to win this and feature in the finals at the Nation in Liverpool. Shortly after, a far bigger prize awaited Demi when his demotape fell into the hands of US DJ Danny Tenaglia during his milestone visit to London in 2002. And on the back of listening to the tape from the then relatively unknown DJ, his instincts led to an invitation for DEMI to come and spin at his world famous Be Yourself parties in NYC.Danny was to subsequently invite DEMI to play alongside him on no less than 7 of his shows over the years in London, Miami, Ibiza, and notably during his infamous NYC residency at Vinyl/Arc. A living legend, who appeared to see many shades of himself during his own early years through this effervescent child of the dark night. Indeed a pivotal moment in DEMI’s career and Danny continues to extend the invitation to him where possible as a mutual respect and friendship continues to grow. DEMI’s infamous Deeper Substance & Substantially Deeper parties exposed his savvy work as a promoter; bringing talent from across the globe to some of London's intimate underground venues every month. The renowned Rhythm Factory venue was the location for the final show in 2004 and saw Demi and his team feature Groove Armada with a surprise cameo appearance by Gramma'Funk (lead vocals on some of their biggest worldwide hits to date)The subsequent birth of Deeper Substance Records was borne of a desire to further develop and manifest his ultimate goal. A succession of releases with various different collaborators between 2005-2007 were to catch the attention of his piers furthermore and featured on various high-profile label compilations. Remix work under several guises followed with credible labels such as Sunday Best and Sexonwax Recordings and a notable remix of David Bowie's classic song "Let's Dance" (initially intended as a club tool for Demi's sets) was featured on an official compilation release of commissioned remixes of some of Bowie's hit songs.
2006-2010: THE COLLECTIVE DETOUR
The solo path took a slight detour towards a new project with fellow sonic rogue warriors Omid 16B and Desyn Masiello. Friends drawing inspiration from their rich musical heritage, and coupled with their beloved SexOnWax and Deeper Substance music labels, SOS was born of a desire to create synergy. With a common goal to move people, the innovative pair exist in an exciting digital era where live remixing, personal edits and inimitable shows all allow for differentiation. Their sonic mélange of sultry house, dark but emotive electronica and tech-tinged beats has earned them a reputation for putting on an unmissable show– and this is where the dazzling SOS trailblazers shine with their icy-hot approach to DJing in the 21st century!
Their 4 year sonic message to the masses included
2006 >> 3 hour Radio One Essential Mix which broke protocol
from the 2 hour format
2008 >> Their debut compilation was the critically acclaimed
three-disc mix for EQ’s acclaimed Balance series in 2008,
entitled Balance 13; This timeless piece demonstrated
musical synergy at its force, and forever etched its mark
on dance music's legacy.
2010 >> Their energy-fuelled quarterly residency held at Ministry
of Sound in London since 2007 inspired SOS to embark on
their follow-up project which featured one mix recorded
live at the venue whilst the second CD showcased brand
new productions and unreleased remix
material from SOS & Omid 16B. Their sonic blueprint was
previewed to the world in February 2010 on a double-CD
compilation for Ministry Of Sound. The album saw critical
acclaim from the music press and was named
‘Compilation of the Month’ in both DJ Magazine and
Tillate. DJ magazine were to give the trio the prestigious
front cover feature in their 2010 New Year issue.
2011 - PRESENT DAY: TO THE STUDIO
"Sounds like Alola - Volume 2" saw Demi absorb himself into a project totally in sync with his philosophy to the true art and craft of the DJ. Alola Records with an extensive back catalogue of electronic music and renowned as a pioneering deep house label formed in the early 90's by his SOS compadre Omid 16b was the platform to put the focus firmly on Demi to deliver his own interpretation of history for a new generation of music listeners. It is a true testament to Demi, who provides a sensational compilation in response to Omid’s confidence. Piecing the past, present and future together with a hotbed of sonic riches from the Alola Records back catalogue, the world finally sees a true glimpse of Demi's off-centre and intensive approach to how he weaves his way through the sonic spectrum
The recent downtime taken since the intense touring of the previous years has allowed Demi to focus and channel all his love and devotion towards original and remixed recordings. The studio output has been considered process of developing an extension of himself with a deliberate selection of remixes of songs he has had shared a close affinity with that ultimately bring out the essence of his thought process in the studio. Projects he continues to involve himself in because he chooses to, because he feels destined to. A labor of love, nothing more nothing less. His much eagerly anticipated debut EP "Be Cool. Stay Warm, Don't Burn" on Alola Records is due out end of Summer.
More recently, the revolutionary heads at Native Instruments have featured a sample pack of sounds off one of DEmi's forthcoming original works for the launch of the F1 controller for the upgraded Traktor 2.5 software. Other packs featured include the likes of PanPot, Subb-an & Florian Meindl
Native Instruments have also released 2 tutorial videos using snips of the track itself called 'No1Else', forthcoming in late 2012.
There is also the small matter of an SOS artist album which has had a collection of sketches and sonic experimentations amassed already over the years and continues to evolve in the highest possible manner.Sponsored and armed by industry giant such as Pioneer and Native Instruments, Demi's journey continues to give what you need, not what you expect.